Duct tape to
infrastructure.
Disconnected tools become a coherent, documented system. One your team can trust and your business can grow on.
Strategy & engineering for founder-led businesses
The business grew.
The systems didn’t.
You’ve outgrown your patchwork. We architect and build the custom software, AI, and automation your business needs next.
Let’s examine the business For privately held businesses at $5M–$50M.
The tipping point
A familiar business. An unsustainable way of running it.
What got you here
is getting in the way.
A CRM chosen when you were eight people. Spreadsheets that have become load-bearing. Good people spending their days moving data between tools.
Every workaround made sense at the time. Together, they have become the business you manage instead of the business you meant to build.
We start by understanding how the work actually happens. Then we build the system it should run on.
Duct tape to
SaaS bills to
owned assets.
Keep the software that earns its place. Replace the rest, where it makes sense, with purpose-built tools you own.
Manual work to
margin.
Automate the handoffs, approvals, and repeat tasks that absorb your best people’s time. Give them better work to do.
The architecture
One business.
One connected system.
Hub and spoke. A shared operational core, connected to the tools and workflows your business actually needs.
Custom software where it matters. Existing tools where they work. AI where it has a measurable job to do.
It starts with the assessmentClient
management
management
Finance &
reporting
reporting
Delivery &
workflow
workflow
AI &
automation
automation
Your businessThe operational
coreDocumented. Connected. Owned.
coreDocumented. Connected. Owned.
Where we begin
Two to four weeks. A clear way forward.The Tipping Point
Assessment.
Before another tool. Before another hire. A serious examination of how your business runs, what it costs, and what needs to change.
Discuss an assessmentSee the business clearly.
Map your workflows, tools, and handoffs. Establish an operational baseline grounded in your actual numbers.
Architect what comes next.
Design the future system. Put the decisions in an operational brief and make the architecture tangible with an interactive dashboard mockup.
Know exactly what to build.
A scoped build proposal, clear priorities, and a way to measure the result. The same team that diagnoses the business does the work.
Strategy without a build is another document.We do both.
The journal
A clearer view.
Before you automate, establish the baseline
A useful automation has a measurable starting point. Define the work, the cost, and the exceptions before deciding what to change.
Read the essayWhat the business should own
Custom software earns its place when it captures the way your business creates value. Ownership begins with a clear boundary.
Read the essayThe spreadsheet is not the problem
Before replacing a spreadsheet, understand the work it has been holding together. The problem is usually the handoff around it.
Read the essayFor a select few
Tell us where
the friction is.
We work with founders of privately held businesses between $5M and $50M in revenue who are ready to change how the business operates.
Start with what isn’t working. We’ll start by listening.
Start a conversation [email protected]